Retail pricing is a high art, and Johnson is starting from scratch at Penney, replacing frequent sales-the company had 590 of them in 2011-with "Fair and Square everyday pricing." Johnson, who took over in November, is revamping Penney's 1,000-plus stores to target "all Americans." Standing out in the crowd, making the pricing scheme work, and reinvesting in the company despite razor-small margins are all part of his challenge, Lal says. JCP reported a December-quarter loss of $87 million, with revenue falling year over year by 4.9%, to $5.42 billion. Penney's sales have lagged in an increasingly fierce retail environment, with stores such as Walmart vying for customer dollars on the lower end, Kohl's and Target jockeying for the middle market, and Macy's and Nordstrom reaching for the upper-middle end. Once a staple for everything from bed sheets to children's clothing, many shoppers now associate the 110-year-old brand with a bygone era of paper catalog shopping. Penney stands for, you don't get a particularly compelling answer." Penney is in a very tough spot," Lal says. Professor of Retailing at Harvard Business School. Johnson could make his plan work, but it won't be easy, says Rajiv Lal, the Stanley Roth, Sr. This makes his launching of the new Penney one of the most intensely watched experiments in the future of retailing, as the industry grapples with how to entice shoppers away from their keyboards and back to the sales floor. Johnson is also credited with making Target chic. Johnson (HBS MBA'84) comes to Penney after more than a decade of leading Apple's retail effort, where his innovations included the Genius Bar. ![]() In fact, the apple does not fall far from the tree. ![]() The sweeping plan begun February 1 to put cool back in Penney includes new designer brands, simplified pricing that replaces the retailer's constant sales and coupons, and an updated store design that promises to make one think more of Apple's high-touch emporiums than a typical department store layout. Penney he's charged with transforming an aging department store chain with lagging market share. I lost my discount I did get my reward money back the $30 To go toured in a purchase.Ron Johnson's latest undertaking has the makings of a perfect business school case study. She informed me she could not order the shoes they were out of stock I just got a bad feeling about this, this is not very professional at all. She said she would give me $30 in-store credit that did not include the 35% discount that I should have received. They were supposed to have been in today so I went to check on them and I was informed that they had been sent back I had used $30 in award money, plus I had the 35% discount off. The lady and customer service ordered the shoes in the correct size. I was approved and received the 35% off so I decided to purchase a pair of sketchers ladies when I receive the order they did not fit so I took him back to the store to do an even exchange so I would not lose my discount. To summarize my story I had applied for a credit card. There’s only one good thing about JCPenney’s at Hamilton place mall and that is the manager John. There’s only one good thing about…the manager John !
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